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Nurturing STR Leads

These nurture templates have been created to provide guidance on manual outreach as contacts progress through the STR Deal Pipeline. 

The first goal of the STR Deal Pipeline is to drive qualified customers to book a call with our talented STR Sales Team. 

When nurturing STR customers, keep in mind that urgency will decrease immediately after the call and continue decreasing in the days following:

Once a call is booked, these nurture templates provide guidance on communication with potential customers before and after a call. 

  • BEFORE THE CALL:
    • "I bought you a coffee so you can be caffeinated for our call :)

      Looking forward to talking soon!
      {AGENT NAME} (Bolt Farm Treehouse)"
    • "Hey I'm super pumped to chat today! I wanna make sure we make the most of our time. If selected, are you the sole decision maker in determining if you’re a good fit for the workshop?"
  • IMMEDIATELY POST CALL 
  • 1 DAY POST CALL
    • "Hey {CUSTOMER NAME}! Were you and {SPOUSE/PARTNER} able to chat?" 
  • 2 DAYS POST CALL
  • 3 DAYS POST CALL
    • "Hey! Wanted to give you a heads up we only have 3 spots left for the {UPCOMING MONTH} workshop. Is there anything I can do to help get you there? (Won't be the same without you😁)" 
    • "Hey! We have 3 spots left for our {UPCOMING MONTH} workshop and I wanted to check with you before they fill up. Are you still interested in joining us?"
  • 4 DAYS POST CALL
    • NOT IN STR SPACE
      • "Hey {CUSTOMER NAME}! Did you know wellness-focused STRs (hot tubs, saunas, fitness rooms) see up to 40% higher nightly rates? Were you thinking of adding anything wellness related to your property?"
      • "{CUSTOMER NAME}! Luxury STRs are booming - demand for $1K+/night stays is up 73% since 2019! Are you considering going the luxury route?"
      • "Thought you’d find this article interesting." 
      • "Fun fact: the average Airbnb host earns $13,800 per year from a single property, but successful operators make $50K-$100K+ annually with just a few well-run properties. What would an additional 100K per year do for you?"
    • IN STR SPACE

      • "Hey {CUSTOMER NAME}! Did you know wellness-focused STRs (hot tubs, saunas, fitness rooms) see up to 40% higher nightly rates?

        I didn’t notice these amenities when I was looking at your listing. Have you considered adding anything wellness related to your property?"

      • "{CUSTOMER NAME}! Luxury STRs are booming - demand for $1K+/night stays is up 73% since 2019! I noticed yours are currently renting at around {NIGHTLY RATE}. Have you explored this premium niche yet?"
      • "Here's a great article breaking it down."
  • 1 WEEK POST CALL 
    • TRY CALLING FIRST
      • Voice memo: "Hey {CUSTOMER NAME} this is {AGENT NAME} with Bolt Farm Treehouse again, I was just talking with Tori and your name came up. She agrees you’re a really great fit for the workshop because of {TOPIC} and really wants you there as well. So we had a special offer for you, if you get a deposit in for the workshop this week, we will give you a $2,500 discount. So your cost would be $7,500 instead of the 10k we initially talked about if you get a deposit in by the end of the day Friday. All we need is a $1,000 deposit to secure your spot. Pretty crazy deal we don’t do this for everyone. Let me know if that’s something you’re interested in and we can get everything set up!"
    • OR TEXT  
      • Text: "Was just chatting with Tori and your name came up, she thinks you’re a great fit for the workshop and really wants you there in {UPCOMING MONTH}. We had a special offer for you… let me know when you have 2 min to chat!"
      • Text: "Hey {CUSTOMER NAME}, I really enjoyed our conversation and would love to see you at the workshop. Since you were interested, I wanted to offer you a special $2,500 discount, but only if you register by the end of the day Friday. Let me know if you’d like to take advantage of this - happy to answer any questions!" 
  • TEXT TO MOVE UP CALLS
    • "Hey {CUSTOMER NAME}, this is {AGENT NAME} with Bolt Farm Treehouse! I saw we had a call scheduled for {SCHEDULED DATE} but I had some time open up in my calendar today and wanted to see if you were available to chat at {TIME}? No worries if not, can still chat {SCHEDULED DATE} if you’re not able today!" 
  • OTHER RESOURCES:
    • 2025 Insights for STR
    • TEXT: Hey {CUSTOMER NAME}, I was thinking about our call and wanted to share a quick win with you. One of the easiest ways to boost your STR revenue overnight? Optimize your listing title with high-impact keywords (e.g. “Luxury Cabin w/ Hot Tub & Mountain Views” beats “Cozy Cabin Getaway”). Small tweaks like this can increase bookings instantly. We’ll cover way more in the workshop—want me to save you a spot?" 
    • TEXT: "Hey {CUSTOMER NAME}, I know bookings have been slower than you’d like, so here’s a quick tip: Try adding a last-minute discount (10-15%) for gaps in your calendar. Airbnb prioritizes listings that use this feature, which means more visibility = more bookings. This is just one of the many revenue-boosting strategies we’ll cover in the workshop—want me to get you in?" 
  • PRO TIPS:
    • Keep it fun! Feel free to add gifs & memes when appropriate

    • Be confident! You are selling a service of great value - if you are confident, your lead will be confident in purchasing.